Gucci x Oura — Global Campaign Launch
Leading copy for one of wearable tech's most high-profile fashion collaborations—across every channel, from landing page to launch email to in-app.
J.Crew — Brand Voice & Email Program
Owning promotional copy, brand voice, and a full loyalty program rebrand for one of America's most iconic fashion retailers across email, social, digital ads, and web.
MCR Hotels — Hospitality Brand Voice
Three years owning copy and brand voice for a collection of independent hotels—from Gramercy Park Hotel to the TWA Hotel—across every channel and a few unexpected ones.
Robinhood — Fintech Copy
Writing high-volume email and in-app copy for one of the most recognizable names in consumer finance—where brand voice has to work twice as hard inside a heavily regulated environment.